Pop-Up Fatigue During Art Basel

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December 5, 2012 | 0 Comments

Pop-up restaurants are becoming embedded in the Art Basel landscape of activities , it seems. Some local food lovers are feeling pop-up fatigue, as evidenced by a Twitter conversation yesterday.

Frodnesor, the blogger behind Food For Thought , is eager to recommend restaurants to Art Basel visitors ( although please note, his lists are from 2011 ), but he notes acerbically on Twitter that he’s “tired of hearing about all the Art Basel ‘pop-ups.’ I’m all about popovers now.”

Joshua Marcus and Danny Serfer are chef-owners of Josh’s Deli and Blue Collar, respectively, thus the jokes about opening a Blue Collar pop-up within Josh’s Deli.

“Everything being called a pop-up because there’s a slight change in the business model is exaggerated,” says “ Gourmandj “, another Miami food blogger. “Calling something a pop-up because you didn’t have the time to do something properly or as a marketing scheme to get people to go because it won’t be around in the future gives it a negative connotation to me. ”

However, he wonders if it’s just the terminology that bothers him, as Gourmandj is looking forward to visiting some of the pop-up versions of restaurants that he’s enjoyed in the past, like Phuc Mei! and the Michael’s Genuine cafe in Design Miami: “I think it’s maybe that the word ‘pop-up’ is abused, maybe it’s overused. Should it be called something else?”

For some, all of this conversation about pop-ups might fall into the category of frivolous #ArtBaselProblems , but it also echoes the age old debate about the confluence of art, good taste, marketing and “selling out.”

What do you think about pop-ups during Art Basel and beyond? Are you fatigued? Are there any you’re excited to visit?

Tags: Art Basel , Blue Collar , food blogs , Josh's Deli , Restaurants

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